The Largest E-commerce Market in Southeast Asia - Indonesia
Indonesia is the largest e-commerce market in SEA, with an e-commerce gross market value expecting to reach $100 billion by 2025.
Indonesia accounts for more than 40% of the population in Southeast Asia, of which its urban population is estimated to increase from 55% in 2018 to 70% by 2030. On top of its populous demographic, rising affluence and growing e-commerce penetration makes Indonesia more attractive for investments.
Although these factors frame an optimistic investment outlook for e-commerce in Indonesia, there are also potential obstacles that businesses have to bear in mind as they plan to enter the Indonesian market.
View the full report here.
To receive insights on the latest topics, subscribe to our monthly newsletter or follow us here.