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4 Questions to Making Better Data-Driven Decisions

Data driven decision making (DDDM) is a process that involves data collection based on measurable goals, analyzing these insights, and utilizing them to develop strategies that can benefit businesses in many areas.

Here are 4 questions to ask yourself that will guide you to make better data-driven decisions.


Written by Wymen Choi, the Head of Business Intelligence for KeyHole Insights. A data advocate who’s passionate about transforming people and business using design thinking, data analytics and technology.

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