MARKETING & SALES
BRAND STRATEGY | PRICING STRATEGY | CHANNEL STRATEGY | MARKETING STRATEGY
We help clients translate insights about their customers into winning initiatives that drive above-market growth.
Customer expectations, experiences, and relationships are changing dramatically for companies in almost every industry. Traditional go-to-market capabilities that once guaranteed success are now just table stakes in a rapidly evolving competition.
Even small changes in average price can translate into huge changes in operating profit—to the benefit of a company when average price goes up, and to its detriment when average price goes down.
Today, as companies undertake big and small changes in their customer engagement models, the economic functions of marketing, sales and pricing are radically becoming more sophisticated. AI, big data and technology stacks are being leveraged to identify the right marketing message, the right distribution channel and the right price. We believe that sustained above-market growth comes from when deep customer understanding combined with granular pricing analytics deliver credible insights.
A mother and baby manufacturing brand in China repositioned the brand to target high-value segment, developed new pricing and channel optimisation strategy. Number of SKUs were reduced by half along with 60% potential improvement in sales revenue. ne ya
How we help our clients
We help organizations drive top-line and margin growth through data powered consumer insights. We combine customer analytics with the best pricing and marketing strategy, to achieve sales effectiveness.
We work collaboratively with you, so you can:
Gain clear insights into which investments in products and services will result in not only a big boost to your bottom line but more importantly - greater customer conversion, satisfaction and loyalty.
Continuously improve and exceed your customer demands through a steady flow of data, insights and strategy.
Significantly increase and sustain profitability by building capabilities for superior pricing and margin management.
Achieve Top of Mind Awareness (TOMA) and make your brands matter by developing world-class branding capabilities and optimizing brand portfolios and architectures.