Strategy

Latest Insights

Our proprietary thoughts on topics that matter the most to businesses.

Why is Market Research Important?

By understanding your customers well, you can truly form a winning strategy to give what your customers want.

What does Influencer Marketing Look like In Southeast Asia?

Here is what you need to know about influencer marketing in Southeast Asia.

Leadership in times of Crisis

In times of crisis, most people look to their leader for this 3 things – Visibility, Control and Support.

Covid-19's impact on Chinese Business Sentiments

To understand the impact of Covid-19 on business sentiments, we've conducted a survey across over 1,000 senior executives in China.

Coronavirus & Its Implications for Businesses

Despite the evolving situation, some of the key longer-term implications for businesses have emerged.

The Future of Retail

As emerging economies’ population grow,demand for ecommerce and other supporting services is flourishing to facilitate the retail ecosystem.