Marketing & Sales

Latest Insights

Our proprietary thoughts on topics that matter the most to businesses.

The Impact of iOS 14 on the Digital Advertising Industry

With more than 1 billion active iPhones globally, the new iOS 14 privacy has serious repercussions on the advertising industry.

Why is Market Research Important?

By understanding your customers well, you can truly form a winning strategy to give what your customers want.

What does Influencer Marketing Look like In Southeast Asia?

Here is what you need to know about influencer marketing in Southeast Asia.

Re-designing your Marketing Strategy

The shift in consumers' expectations due to global issues have rendered old ways of marketing ineffective.

Global Industry Outlook - Mother & Baby Care

The global market size for baby care products is expected to reach 104 billion USD by 2025 of which #China takes up a huge portion

What’s the next big thing for Ecommerce?

Social commerce will be the next big thing in ecommerce, particularly in China! How did WeChat, 小红书, PinDuoDuo captures their users?