Consumer Insights

Latest Insights

Our proprietary thoughts on topics that matter the most to businesses.

Why is Market Research Important?

By understanding your customers well, you can truly form a winning strategy to give what your customers want.

What does Influencer Marketing Look like In Southeast Asia?

Here is what you need to know about influencer marketing in Southeast Asia.

Re-designing your Marketing Strategy

The shift in consumers' expectations due to global issues have rendered old ways of marketing ineffective.

Consumer Purchase Funnel - Mother & Baby Care In China

According to our survey conducted across 7874 respondents in China, offline channels are still important in raising awareness

What’s the next big thing for Ecommerce?

Social commerce will be the next big thing in ecommerce, particularly in China! How did WeChat, 小红书, PinDuoDuo captures their users?

The Future of Retail

As emerging economies’ population grow,demand for ecommerce and other supporting services is flourishing to facilitate the retail ecosystem.