Managing Director

Economist, Strategist and Consultant with more than 15 years of experience in both the public and private sector. Kok How was the lead industrial economist when he was at the Singapore Ministry of Trade & Industry and the Economic Development Board. As BHP’s Principal Economist, he provided counsel to the Marketing Executive Committee. Prior to starting KeyHole Insights, Kok How built China Fortune Land Development (CFLD) International's internal consultancy team from scratch.​


Executive MBA , INSEAD

Executive MBA, Tsinghua University

M.Sc Financial Engineering, NUS

B.Sc Economics (Hons), NUS

Head, Business Insights

Business Analyst, Designer and Consultant with more than 15 years of experience in industries ranging from tech start-ups to established FMCG companies. Prior to joining Keyhole Insights, Wymen worked in multidisciplinary fields starting with Industrial Design, Merchandising, Ecommerce and Business Development, acquiring an intuitive knowledge of different business units’ processes and needs. A data advocate who’s passionate about transforming people and business using data and technology.


Dip Industrial Design, TP

Marketing Consultant

Marketing associate and consultant with a specialisation in Operations and Supply Chain Management from NUS. Previously, Shuang Yu was actively involved in Digital and Events Marketing for different industries, ranging from F&B, Hospitality to Tech startups. With her prior work experience in Shanghai, she provides valuable insights to the growing market in China.


B.Business.Administration (Hons), NUS

Specialisation in Operations and Supply Chain Management

KeyHole Insights

67 Ayer Rajah Crescent, #02-10/17,
Singapore 139950

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