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OUR MISSION

To help growing firms and firms growing in Asia maximise their value and performance by providing the best insights-driven and cost-effective solutions at the right time.

By creating value for our clients, we create value for ourselves. We will do well if our clients do well. We want returning clients to be our most important source of engagements.

 

Our values - Value Creation, Integrity, Inclusion and Passion, help drive our mission, inform our long-term strategy, as well as how we interact with our clients and other stakeholders.

OUR VALUES

Our Values help drive our mission, inform our long term strategy and how we interact with our clients  and other stakeholders.

VALUE-CREATION

By committing to growing, developing and creating value for you, we create value for ourselves.

We are committed to providing our clients with the best we can offer, and to exceed your expectations whenever possible. We believe in creating and delivering value well in excess of our fees.

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INCLUSION

We value every view, perspective and opinion and work collaboratively to come up with the best solution for you. 

We value the diversity of thought, experience and expertise of everyone. We engage the best set of experts and the right staffing for each project to come up with not only the best, but also the most cost-effective solution for you.

INTEGRITY

We act in your interest as trusted and loyal business partners.

We represent our capabilities truthfully and only promises what we can deliver. Our findings and recommendations are based on sound analytics, grounded by evidence, data, logic and facts. We believe in giving honest and unbiased guidance.

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PASSION

We are passionate about solving your problems and delivering successful outcomes, and not just in delivering a report. 

We focus on understanding your real problems and offer tailored approaches. We provide actionable insights and assist in implementing them. We address your needs tomorrow by keeping our professional relevance; deepening our industries understanding, expanding our capabilities and extending our networks.

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The Core Team

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Education:

EMBA , INSEAD

EMBA, Tsinghua University

M.Sc Financial Engineering, NUS

B.Sc Economics (Hons), NUS

Managing Director

Economist, Strategist and Consultant with more than 15 years of experience in both the public and private sector.

 

Kok How was the lead industrial economist when he was at the Singapore Ministry of Trade & Industry and the Economic Development Board. As BHP’s Principal Economist, he provided counsel to the Marketing Executive Committee. Prior to starting KeyHole Insights, Kok How built China Fortune Land Development (CFLD) International's internal consultancy team from scratch.

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Education:

 

B.B.A (Hons), NUS

Specialisation in Operations and Supply Chain Management

Marketing Consultant

Marketing associate and consultant with a specialisation in Operations and Supply Chain Management from NUS.

 

Previously, Shuang Yu was actively involved in Digital and Events Marketing for different industries, ranging from F&B, Hospitality to Tech startups. With her prior work experience in Shanghai, she provides valuable insights to the growing market in China.

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Education:

Dip, International Trading

Dip, Industrial Design, TP

WYMEN CHOI

Head, Business Insights

Business Analyst, Designer and Consultant with more than 15 years of experience in industries ranging from tech start-ups to established FMCG companies.

 

Prior to joining Keyhole Insights, Wymen worked in multidisciplinary fields starting with Industrial Design, Merchandising, Ecommerce and Business Development, acquiring an intuitive knowledge of different business units’ processes and needs. A data advocate who’s passionate about transforming people and business using data and technology.

Education: 

B.B.A (Dist.), RMIT
Specialisation in Marketing

KAREN LOW

Brand Manager

Previously, Karen had 17 years of experience in trust administration and corporate affairs management where she managed clients searching for wealth management solutions as well as board members seeking corporate statutory compliance.

 

Armed with a marketing major, she was also freelancing as a digital content creator assisting various clients and brands with ad-hoc content and copy, with focus on beauty, parenting, food & beverage, technology and lifestyle. Her strengths include content creation, social media marketing, in a way that is consistent with an organisation’s brand and social media strategy/campaign. 

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